ADVERTISING LAW
CREATIONS AFFECTED BY MANY RIGHTS, CONSUMPTION, IP, IMAGE OR COMPETITION
The need to communicate and make what we want to sell attractive is nothing new. However, the dynamism and importance of the sector and the new techniques and media used to get the advertising message across to consumers have forced the legal regulation and coordination of all related aspects. These range from the right to information and competition law to intellectual property and consumer protection.
Advertising law is thus a legal discipline that ranges from the protection of advertising creation to its communication through traditional media or new technologies, including contracting, comprehensive advice on a company's commercial practices, and extrajudicial or judicial resolution of disputes.
WHAT WE DO AT S/M
COPYRIGHT
The rights of authors, of those who create and communicate culture through their works
RIGHTS RELATED TO COPYRIGHT
Artists, producers and performers enable authors’ works to reach the general public
DESIGN LAW
Between the useful and the beautiful, designers produce objects that stride the line between creation and invention
TRADEMARK LAW AND OTHER DISTINCTIVE SIGNS
These are the signs, names and/or graphics that distinguish a product or service from others
DOMAIN NAMES
Are alphanumeric signs that delineate and lead to your little piece of space, but in virtual territory.
PATENT AND UTILITY MODEL LAW
Protects inventors, who invent things that facilitate our relationship with the environment in which we live
PLANT AND BIOTECHNOLOGICAL LAW
These are special inventions because they involve the modification of living beings, animals or plants.
INDUSTRIAL SECRET
The oldest form of protecting innovation, with contractual formulas
COMPETITION LAW AND UNFAIR COMPETITION
Fair competition must be regulated because competition is necessary, except when it is unfair
PATRIMONIAL RIGHT TO IMAGE
Image is the personal property of those who are able to give it value and can trade with it
INFORMATION TECHNOLOGY LAW
All of the above and more, but filtered through the technologies that digitisation has brought with it
DATA PROTECTION
Data and the information it provides is the new oil, and its use must be regulated
ENTERTAINMENT LAW
Another way of looking at intellectual property, from the mass media and the entertainment industry
ADVERTISING LAW
Creations affected by many rights, consumption, ip, image or competition
TRADITIONAL KNOWLEDGE AND CULTURAL EXPRESSIONS
The creations and inventions of groups that maintain their traditions also deserve regulation to protect them