DESIGN LAW

BETWEEN THE USEFUL AND THE BEAUTIFUL, DESIGNERS PRODUCE OBJECTS THAT STRIDE THE LINE BETWEEN CREATION AND INVENTION

We live in an age in which design, understood as the appearance of a product derived from the characteristics of its lines, contours, colours, shape, texture, materials or ornamentation, represents a competitive advantage for the designer and/or the company that develops it, which, when properly exploited, rewards the effort made in innovation and investment.

The exploitation of the result of this special creation requires, as a necessary corollary, the possibility of opposing those who, without any effort on their part, seek to take advantage of the innovation, creativity and investment of others, taking the easy route: copying. Design, between the aesthetic and the industrial, must be protected to prevent attacks, and if these occur, the reactive instruments that the law has created must be used to repress them.

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