PATRIMONIAL RIGHT TO IMAGE
IMAGE IS THE PERSONAL PROPERTY OF THOSE WHO ARE ABLE TO GIVE IT VALUE AND CAN TRADE WITH IT
What began as a highly personal right, linked to the most essential aspects of human beings, has been overwhelmed by its economic potential, becoming a tremendously marketable "thing". Image rights have an undeniable patrimonial aspect, which their owners can transfer and sell at will. Therefore, from an intellectual property perspective, it is possible to consider the protection of this right as if it were an artistic expression or an apprehensible projection, without denying that its link to the personal sphere remains very close.
Separating fundamental rights from property rights is essential for the proper functioning of the legal system. Their protection, contracting and defence must be carried out in accordance with the purpose pursued when they were exploited so that the result, in any sense, is consistent.
WHAT WE DO AT S/M
COPYRIGHT
The rights of authors, of those who create and communicate culture through their works
RIGHTS RELATED TO COPYRIGHT
Artists, producers and performers enable authors’ works to reach the general public
DESIGN LAW
Between the useful and the beautiful, designers produce objects that stride the line between creation and invention
TRADEMARK LAW AND OTHER DISTINCTIVE SIGNS
These are the signs, names and/or graphics that distinguish a product or service from others
DOMAIN NAMES
Are alphanumeric signs that delineate and lead to your little piece of space, but in virtual territory.
PATENT AND UTILITY MODEL LAW
Protects inventors, who invent things that facilitate our relationship with the environment in which we live
PLANT AND BIOTECHNOLOGICAL LAW
These are special inventions because they involve the modification of living beings, animals or plants.
INDUSTRIAL SECRET
The oldest form of protecting innovation, with contractual formulas
COMPETITION LAW AND UNFAIR COMPETITION
Fair competition must be regulated because competition is necessary, except when it is unfair
PATRIMONIAL RIGHT TO IMAGE
Image is the personal property of those who are able to give it value and can trade with it
INFORMATION TECHNOLOGY LAW
All of the above and more, but filtered through the technologies that digitisation has brought with it
DATA PROTECTION
Data and the information it provides is the new oil, and its use must be regulated
ENTERTAINMENT LAW
Another way of looking at intellectual property, from the mass media and the entertainment industry
ADVERTISING LAW
Creations affected by many rights, consumption, ip, image or competition
TRADITIONAL KNOWLEDGE AND CULTURAL EXPRESSIONS
The creations and inventions of groups that maintain their traditions also deserve regulation to protect them